Search Engine Optimization (SEO) is all about being visible (to search engines) and useable (to actual website visitors) using a set of tools and techniques blended to perfection with enough common sense while implementing. SEO begins with identifying your immediate competitors, chalking out their strategies before you devise one for you. Proceeded further by keyword research, targeted towards finding out least competitive and highly productive keywords, setting the base of your SEO endeavors. Based on those keywords, content of website is developed keeping the aspect of keyword density into mind. Descriptive page titles and meta tags are sought to be as search engine friendly as possible. Link building is also an important element of SEO campaign because search engines give it a high consideration in rating a page as to how many active , relevant and informative links does a page have.
These are a few basic elements along with many others that constitute successful SEO campaign.
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